Website design, content structure, and visual systems with a focus on clarity and accessibility

Crystal Sherrah Creative

I design and develop websites and visual materials that are structured, accessible, and easy to use. My work combines WordPress development, SEO-informed content, and visual design to support clear communication across digital and print.

I have over 11 years of experience designing, redesigning, and maintaining websites for clients, along with managing hosting, content updates, and ongoing support through my own web design business.

See my portfolio

Crystal has worked on projects for:

About Crystal Sherrah

  • SEO and accessibility-focused web designer with experience building and optimizing WordPress websites since 2015.
  • Strong understanding of Google Search Console, Google Analytics, and on-page SEO best practices.
  • Experience working with small businesses, non-profits, and government-related projects.
  • Involved in the local community through volunteer web and content work.
  • Comfortable working in fast-paced environments with strong attention to detail.
  • Experienced in writing for the web with a focus on SEO and user-friendly content.

Experience and Skills

Website Design and Development

Design and development of responsive WordPress websites, including custom layouts, plugin integration, and ongoing maintenance. Experience working with WordPress, HTML, CSS, JavaScript, and PHP to support full website builds and long-term support. Manage hosting environments using cPanel and have contributed to projects including work on BC government websites.

Website Redesign and Restructuring

Redesign of existing websites to improve clarity, navigation, and usability. Experience restructuring menus, refining layouts, and reorganizing content using WordPress and CSS to support better flow. Focus on improving user understanding and reducing friction through clear structure and layout decisions.

SEO and Performance Monitoring

Development of SEO-informed page structures supported by performance data and search insights. Experience using Google Search Console and Google Analytics to review indexing, traffic, and user behavior. Apply findings to improve visibility, content structure, and overall website performance.

Content Writing and Development

Creation of website content, service pages, and blog posts designed for clarity and usability. Experience writing content manually and using AI tools effectively, with writing for the web since 2015. Contribute written content to the Cordova Bay Association of Community Affairs newsletter, supporting clear communication for a community audience.

Accessibility and WCAG Implementation

Applied knowledge of WCAG accessibility standards through project work. Experience improving readability, contrast, and navigation using structured HTML and CSS. Designed websites with consideration for accessibility requirements, including screen reader support and clear content structure.

User Journey and Interaction Design

Planning and structuring user journeys to guide visitors through websites clearly. Experience creating wireframes in Adobe XD and Figma and applying layouts using WordPress and front-end development techniques. Focus on content hierarchy, navigation flow, and improving overall usability.

Visual Design and Campaign Assets

Design of social graphics, presentations, and supporting visual materials. Experience using Adobe Illustrator, Photoshop, Affinity Designer, Canva, Lightroom, and Premiere Pro for both detailed and quick-turn asset creation. Maintain consistency across assets to support clear communication and brand alignment.

Advertising and A/B Testing

Creation and management of digital ad campaigns for Facebook and Instagram using Meta Ads Manager. Experience testing variations in visuals and messaging to compare performance and improve results. Apply insights from testing to refine creative direction and support campaign effectiveness.

Print and Product Design Services

Design of print-ready materials including apparel, forms, and event graphics. Experience creating logos, brand identity guidelines, and custom PDF forms for both print and digital use. Worked with print-on-demand platforms including Printify and Printful to produce and manage product designs.

Collaboration and Project Support

Work with a range of clients including government, non-profit organizations, contractors, and small business owners. Experience gathering requirements, managing revisions, and supporting projects from concept through completion. Comfortable collaborating with teams and maintaining consistency across design and content work.